With the 2018 Chinese New Year holiday ending soon, tourism and accommodation brands will likely be looking for the next big hit to place their focus on. Well with a long year ahead of us, we've provided not one, not two, but three of the...
A Golden Opportunity for Tourism Providers Spending the New Year holiday at home is a common practice to more traditional families. However in recent years, be it due to the ever-increasing global foothold that China is building, or the recent 2016 lift on the one-child policy,...
What is WeChat Cross-Border Payment? The WeChat Cross-Border Payment system allows customers to pay with their regular WeChat account in RMB. The money directly arrives in the user's oversea account in the local currency, and so far offers support for not just the Australian dollar but...
International Travel Breaking Record Numbers Summary: Earlier in 2017 during the Chinese New Year, growth rankings saw unprecedented growth rates compared to 2016. Growth was seen throughout other areas of the world such as the U.S. and Canada, albeit to a much lesser extent. BCG's findings also show that...
The rapidly evolving Chinese traveller is one that will dramatically shift the state of the tourism industry in Australia. In the past we have looked at Chinese tourism in Australia and have learnt about what is driving Chinese travellers to Australia. Today we will be...
Antartica tourism has been seeing remarkable growth among Chinese travellers, and in recent years has become a popular destination for the affluent. Between shifts in the wealthy Chinese mentality and being able to enjoy fresh air away from increasing levels of pollution in China, there...
In recent years, Chinese consumer habits have been changing particularly among millennials. Materialism and luxury products are no longer signifiers of social status, and younger people prefer to gain recognition by posting exclusive experiences online. This has proved to be an issue for the industry last...
Key Opinion Leaders (KOLs) are a key strategy to amplify a brand's online presence and position. Despite user generated travel portals i.e. Trip Advisor, have not seen as much of a popularity spike as in the West, Chinese consumers are still keen to make travel decisions...
With China's outbound tourist numbers reaching 122 million in 2016 and rapidly increasing numbers of passports and travel visas issued for them, it's no secret that overseas travel in China has been growing in popularity. Though brands are aware of this trend, many are without sufficient insight, and...
With 2017 being declared the China-Australia Year of Tourism, Australian has been focusing more on Chinese tourists, and it's working -- but with a drawback! Some Australian hoteliers feel that there just aren't enough hotel rooms to keep up with the demand from China. Let's...
