Chinese Marketing Blog
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The Baby Product Market in China: A Booming Industry in 2024
China’s baby product market continues to experience significant growth in 2024, driven by changing consumer p...
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The Cute Economy in China: An In-Depth Exploration
Introduction In recent years, China has witnessed the meteoric rise of what’s commonly known as the “cute ec...
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AI Avatars and Implications on Luxury in China
The fashion industry is witnessing a transformative shift with the rise of digital or AI-powered avatars. Once confined ...
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Alibaba’s New AnyText is Allowing You To Edit Text in Images
AI’s integration into image editing brings about numerous benefits and has impacted many industries in profound wa...
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AI-Powered Influencers Taking Over in China
In the vibrant digital market of China, a new trend is rapidly gaining momentum: AI-powered influencers. These virtual p...
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Alibaba’s New AI “Animate Anyone” Promises to Bring Photos to Life
In a remarkable advancement in AI technology, Alibaba’s AI research team has introduced “Animate Anyone,R...
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Baidu’s Ernie Bot: A New Contender in the Retail Super App Arena? Insights for Luxury Brands
The recent clearance by the Chinese government for public use of six AI models released by major Chinese tech companies ...
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China Cross-Border E-Commerce: New Challenges & Opportunities
What is Cross-Border E-Commerce Cross Border E-Commerce is the buying and selling of overseas products through e-commerc...
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WeChat’s Latest E-Commerce Updates! Launch of New Search Function and Membership Card!
Jingdong (also known as JD.com) and WeChat have a mutually beneficial partnership dating back to March 2014. On June 13,...
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WeChat Launches a Mini Program for WeChat Official Account Backends
An issue that has plagued many WeChat brands over the years is being unable to reply to comments and messages effective...
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China’s Awakened Generation Series, Who Are They? Part Two
What is the ‘Awakened Generation’? In an exclusive report done by Jing Daily in collaboration with RTG Consu...
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China’s Awakened Generation Series, Who Are They? Part One
What is the ‘Awakened Generation’? In an exclusive report done by Jing Daily in collaboration with RTG Consu...
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China’s Awakened Generation Series, Who Are They? Introduction
What is the ‘Awakened Generation’? In an exclusive report done by Jing Daily in collaboration with RTG Consulting, t...
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A Comprehensive Guide Into The 2018 Chinese Social Media Landscape
Introduction Chinese social media has grown to unprecedented heights, and the expansion and surge of popularity i...
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Using VR to Gain Chinese Consumers In 2018
Destinations around the world are looking at virtual reality technologies to attract Chinese travelers. The VR platform ...
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Important Statistics for WeChat Mini-Programs Revealed! (June-July 2018 Edition)
Mini-programs (apps within WeChat) have become one of the biggest disruptors in China’s social media and e-commerc...
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Douyin: The Ultimate Guide For Luxury Brands
Douyin is the newest social media platform that is all the craze among Chinese social media goers in 2018! With over 150...
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The Most Popular WeChat Mini Games That Brands Should Take Inspiration From!
Mini games are a twist on WeChat’s mini programs, designed for gaming. These mini games can be compared to Faceboo...
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Founder of WeChat announces WeChat’s News Feed Will Not Follow in Facebook’s Footsteps
In the weeks leading up to WeChat’s Annual Conference in 2018, there were many rumors claiming that WeChat would a...
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WeChat Launches a Separate App for Official Accounts
Any brand with a successful WeChat marketing strategy knows WeChat isn’t just a platform to publish content. It’s a ...
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8 huge WeChat updates for 2018 that every marketer need to know
WeChat is one of the largest and most influential social media platforms globally. In just 7 years, Tencent’s Chin...
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3 Important WeChat Updates For Mid 2018 Your Brand Needs To Know!
WeChat is often shown as one of the most popular apps in China, if not the most. Despite this, it still has enormous roo...
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Pet Wearables, The Next Big Trend for Brands in the Chinese Market?
Electronic device makers including Suga and other start-ups are looking to cash in on the so-called pet wearables boom ...
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Upcoming WeChat Features 2018? Part Four: Mini Programs Nearby List
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is cle...
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Upcoming WeChat Features 2018? Part Three: WeChat Implements Digital ID
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is cle...
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Upcoming WeChat Features 2018? Part Two: WePay International Expansion
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is cle...
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Upcoming WeChat Features 2018? Part One: Integrated AR
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is cle...
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3 of the MOST Amazing Tourist Destinations that Chinese Tourists Will Be Eager To Visit In 2018!
With the 2018 Chinese New Year holiday ending soon, tourism and accommodation brands will likely be looking for the next...
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5 Luxury Brands and their Inspirational Chinese New Year Campaigns (2018 Edition)
With China’s growing importance to luxury brands, more and more are making devoted efforts for Lunar New Year. ...
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Mobile Internet Trends affecting Brands In the Last 2 Years
Mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Intern...
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Recap of 2017 Chinese Luxury Shopping and What We Can Expect This Year?
What Lets the Millennials of China Make Such Expensive Purchases? Summary: Chinese millennials are known to be big spend...
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Guerlain’s WeChat Gamification
To celebrate its latest lipstick, the KissKiss Matte collection, Guerlain partnered with a major player in duty-free s...
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Recap of 2017 Chinese Social Media and What We Can Expect This Year?
Australian companies need to rethink the way they advertise to Chinese consumers Summary: Because of the overload of tel...
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Everything You Want To Know About Reaching 2018 Luxury Chinese New Year Travellers
A Golden Opportunity for Tourism Providers Spending the New Year holiday at home is a common practice to more traditiona...
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What is WeChat Cross-Border Payment AKA WePay?
What is WeChat Cross-Border Payment? The WeChat Cross-Border Payment system allows customers to pay with their regular W...
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4 Luxury Brands and their Awesome 2018 CNY Collections that You Can Draw Inspiration From
The Chinese New Year AKA the Largest Human Migration Deemed as the largest human migration every year, 2018’...
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Cross-Border E-Commerce Trade in Guangzhou Sees Immense Growth
From the Capital of Commerce to the Capital of E-Commerce Located in the geometric center of Asia-Pacific, Guangzhou ...
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Recap of 2017 Chinese Tourism and What We Can Expect This Year?
International Travel Breaking Record Numbers Summary: Earlier in 2017 during the Chinese New Year, growth rankings saw u...
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What is Driving The Heavy Consumption of Chinese MiIlennials?
Chinese millennials are known to be big spenders. They are not afraid to make a large purchase in a heart beat. Credit S...
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Alibaba’s Tmall Breaks Sales Records at over $25.3 Billion!
Going on from our article yesterday, we will be looking at Singles’ Day and results of Tmall’s (and other br...
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Alibaba’s Tmall Leads Return of ‘See Now, Buy Now’ for Singles Day Frenzy
In September 2016, Uk Luxury brand Burberry defied the tradition of a six-month-cycle fashion show schedule, by showcasi...
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Premium Handbag-Maker Furla Buys Back All Australian Stores Following Soaring Luxury Sales
In April earlier this year, Furla announced buy back of all their Australian stores. Luxury Retail Group (LRG) claims th...
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The New Chinese Traveller: The ‘Why’ Behind Them and Their Influence on Australian Businesses
The rapidly evolving Chinese traveller is one that will dramatically shift the state of the tourism industry in Australi...
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Gucci’s return to glory in China? How this Luxury Brand is taking back the spotlight!
Gucci will exit 2017 a more dominant presence in the Chinese luxury industry than ever before. Their strong momentum in ...
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A Very Different Australia: What Businesses Need To Know about the Growing Chinese Population
Most luxury brands operating with a Chinese audience in mind should already have an idea of the number of Chinese in Aus...
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Should Luxury Brands allow Sales Associates to use WeChat as a Sales Tool?
If you’re anything like us, you’ll be wondering at how giving a sales associate freedom to use WeChat for sa...
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How have Chinese Consumers reshaped the Luxury Industry, and what can Brands do about it?
Chinese luxury consumers, who have increasingly dominated the luxury industry over the past 15 year, have turned many tr...
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Online Auctions Prove to be a Big Hit
Thanks to China’s rapidly developing internet sector, more consumers are enjoying the excitement of bidding on onl...
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Where In China Should Luxury Brand’s be Focusing Their Strategies?
Join us as we investigate China’s club of ultra-high net worth individuals (UHNWI) — a group of people with ...
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Weibo is back and here is how they did it!
Whether to promote brands, build customer relationships or just engage with their audience, Weibo has always been a vit...
