In a recent report by BNP Paribas, "The Shopping Guide: Bloggers in China", fashion bloggers are said to "have filled a void on the internet ahead of luxury/fashion brands and publishers" in educating Chinese consumers about different global brands. The influx of rapid change has meant...
Blackmores has been publicly shamed, on China's annual Consumer Rights Day for violating the Chinese government's strict "truth in advertising" laws. The vitamin company was fined approximately $69,000 for claiming online and in stores that it was Australia's top nutritional supplement brand, and that its...
According to a daily telegraph post, the best way for Aussie companies to advertise to Chinese consumers is not through traditional channels, but through digital means. In fact just earlier this week, Chinese Premier Li Keqiang's visit to Australia this week is a clear message that...
As we've established in our previous article about the impact of live streaming, it has become a growing trend for the tourism industry, with companies using it as a tool to provide a more enticing and authentic experience. This purpose has also translated well for...
Here at Luxion Media, we have talked a lot about WeChat and Weibo as the goto Social Media platforms in China. So how exactly can these platforms be used as a marketing tool for brands? We have compiled 20 of the best marketing campaigns on both...
WeChat is without a doubt one of the best marketing tools for businesses trying to establish themselves within the Chinese market, and in this day and age, a strong media presence is a must for businesses trying to gain recognition. Here, we've compiled 23 helpful...
As already mentioned in our past article, WeChat is dominating across social media platforms in China, with WeChat users making 2.1 billion minutes of free calls and exchanging 46 billion red packets (hongbao) on WeChat during the past Chinese New Year 2017, five times more...
With such a vast digital cluster at our fingertips, it can be easy for things to slip by. For many, this includes WeChat. Along with a short introduction of WeChat, we will also provide you with several case studies and data reports to maximise your understanding of this platform. A short...
