Youku, launched a year after Youtube, has been following in the global video hosting service's footsteps, seeing impressive growth statistics with each year, with the number of monthly active users sitting at over 500 million and being regarded as "China's Youtube". However, throughout YouTube and Youku's...
With over 900 million active monthly users, and closing on a billion at the time of writing, WeChat is as 'sticky' as ever. Integrating itself into new aspects of daily life with every update, and being used for an even longer period of time than ever...
This April, WeChat added several new functions and features to their mini programs and official accounts. What are they and what kind of effect are they having? Let’s take a look. Mini program QR codes One of the latest functions that WeChat has added are QR codes for...
In April this year, the Digital 360 Conference was help in Shanghai. Bringing together some of the top leaders in marketing and advertising, covering important topics regarding marketing, social media and e-commerce. Here we bring you a list of key takeaways from the conference that you might find...
As evident from backlash received earlier this year, international luxury brands have repeatedly payed the price for attempting to play the Chinese style” card with local consumers. Though luxury brands mean well through their less successful products and campaigns, all too often do these fail and backfire due...
Baidu is China's number 1 search engine, and has held a dominant position in the market for over a decade, like Google. But this could all change over the next few years. With the news that WeChat is launching a new Mobile Search Department, we look...
WeChat has been a recurring topic of interest for marketers trying to access the Chinese market. With over 818 million monthly active users, its not hard to see why. For a business to develop better wechat marketing strategies for greater results, understanding and knowledge is crucial. This...
The Chinese free independent traveler (FIT) has become a common theme across travel conferences and events. They are regarded as a more "sophisticated" Chinese clientele. For smaller tourism businesses, Chinese FIT are a way into the booming Chinese tourism market, which so far, has mostly...
If you were to over-generalise the wealthy young consumer, you'd typically get two types of people: 'Fuerdai' ('second generation rich) or millennials who have inherited wealth from their parents and spent it on luxury goods in order to gain status and post-90s folks who focus...
The Chufei Churan twins Yoni and Joyce, two Chinese internet celebrities, are using their fanbase to introduce Australian products to China. Dubbed as the Chinese Kardashians, these 29 year olds may not have their own TV show but they do have a massive following on Chinese...
