Australian companies need to rethink the way they advertise to Chinese consumers Summary: Because of the overload of television and print media advertising in China over the past decade, the Chinese consumer has become desensitised to it. Furthermore, with the growing majority of China's wealthy consumer force...
The rapidly evolving Chinese traveller is one that will dramatically shift the state of the tourism industry in Australia. In the past we have looked at Chinese tourism in Australia and have learnt about what is driving Chinese travellers to Australia. Today we will be...
If you're anything like us, you'll be wondering at how giving a sales associate freedom to use WeChat for sales is anything but bad. However, a recent WeChat article titled "Luxury Brands' Sales Associates Update on WeChat Moment in Chinese" shone a different light on...
Whether to promote brands, build customer relationships or just engage with their audience, Weibo has always been a vital tool in Chinese marketing. Although Weibo suffered heavily in 2011 from the rise of WeChat; over the last several years, Weibo's team has been working tirelessly and are now...
For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. We will be looking at the different brands that have implemented campaigns over this holiday period, along with...
With more than 12 million official brand accounts, over 800 million monthly active users and 61% users consulting the platform more than a whopping 10 times every day WeChat has paved way for an unprecedented door to one-to-one communication with consumers. Despite its prominence, many brands have yet...
Earlier this week, digital intelligence firm L2 released its annual Digital IQ Index for Chinese Luxury 2017, benchmarking the digital performance of 89 different Luxury Fashion and Watches & Jewelry brands operating in China. The Digital IQ Index provides critical knowledge of opinion leaders, consumption...
The short video industry in China has witnessed rapid development due to the popularity of smartphones and a more affordable mobile internet. Along with the growing prevalence of Chinese video platforms in the past decade, the industry will only get more prominent as time goes on. China’s short...
In recent years, Chinese consumer habits have been changing particularly among millennials. Materialism and luxury products are no longer signifiers of social status, and younger people prefer to gain recognition by posting exclusive experiences online. This has proved to be an issue for the industry last...
With over two thirds of WeChat and Weibo users shopping online every month, China's digital market is as exciting as ever! With that being said, have you ever wondered what goes through the mind of a Chinese consumer before their purchase of a product? Well,...
