Introduction In recent years, China has witnessed the meteoric rise of what's commonly known as the "cute economy" or "meng economy" (萌经济). This phenomenon has transformed from a niche market into a multi-billion dollar industry, permeating various sectors of the Chinese economy and influencing consumer behavior...
In the vibrant digital market of China, a new trend is rapidly gaining momentum: AI-powered influencers. These virtual personas are making waves, especially during major shopping events like Singles' Day. For instance, the virtual influencer Ayayi has amassed over 817,000 fans on Weibo and 127,000...
What is Cross-Border E-Commerce Cross Border E-Commerce is the buying and selling of overseas products through e-commerce platforms. Any user involved in the e-commerce industry recognises the potential that China holds. With increasing disposable incomes and greater knowledge of foreign products and product quality, the China...
Jingdong (also known as JD.com) and WeChat have a mutually beneficial partnership dating back to March 2014. On June 13, as celebration of JD.com's annual '618' shopping festival, WeChat introduced a new function. This new function will make online shopping more convenient than ever by...
An issue that has plagued many WeChat brands over the years is being unable to reply to comments and messages effectively, as Simple functions such as replying to messages by followers were unavailable on the phone. While this issue has been fixed for iOS users in...
What is the 'Awakened Generation'? In an exclusive report done by Jing Daily in collaboration with RTG Consulting, they look at youths of the university age range that are 'connected, curious, conscientious'. While the alliteration is nice, what more do we know specifically about these young...
Introduction Chinese social media has grown to unprecedented heights, and the expansion and surge of popularity in its countless platforms from the 2010 to 2020, will be seen as one of the most pivotal and drastic developments for the luxury & social media industry a decade...
Destinations around the world are looking at virtual reality technologies to attract Chinese travelers. The VR platform offers the opportunity to reach China's younger and more affluent tech-savvy consumers. Although still in its early stages, it has already been divided across multiple high-end platforms including HTC's...
Mini-programs (apps within WeChat) have become one of the biggest disruptors in China's social media and e-commerce sector over the past year. Luxury brands like Longchamp, Gucci, Michael Kors and Fendi have used mini-programs to market effectively to their WeChat followers. Mini-program research agency ALD...
Douyin is the newest social media platform that is all the craze among Chinese social media goers in 2018! With over 150 million daily active users already, and consistently rocking a top spot in China's app stores, it has had an unrivaled skyrocket to popularity...
