With China’s growing importance to luxury brands, more and more are making devoted efforts for Lunar New Year. To capitalise on the holiday season, a time when the giving of gifts is popular, a great number of luxury brands have not only released products commemorating this...
A Golden Opportunity for Tourism Providers Spending the New Year holiday at home is a common practice to more traditional families. However in recent years, be it due to the ever-increasing global foothold that China is building, or the recent 2016 lift on the one-child policy,...
The Chinese New Year AKA the Largest Human Migration Deemed as the largest human migration every year, 2018's Year of the Dog festive season will be no exception. From Perth expecting as much as 10,000 tourists coming into the city in the festive week along, to other...
Going on from our article yesterday, we will be looking at Singles' Day and results of Tmall's (and other brands') integration of the 'See Now, Buy Now' model. What is Singles Day, a brief overview? A decade ago, November 11th was a tongue-in-cheek cultural "celebration" of single...
In September 2016, Uk Luxury brand Burberry defied the tradition of a six-month-cycle fashion show schedule, by showcasing a collection at its first-eve 'See Now, Buy Now' fashion show. This move would "revolutionise the pace of luxury retail" (says Forbes). In light of Singles Day...
For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. We will be looking at the different brands that have implemented campaigns over this holiday period, along with...
Many luxury brands have been using WeChat to make the most out of Mother's Day this year, whether it's promoting collections, boosting store traffic or simply improving customer relations. With the popular holiday still fresh in our minds, let's have a look at different ways...
May 20 (shortened to 520 in China) for the majority of Westerners has no particular significance. In China however, the day is essentially a second Valentine's Day, the reason being that the pronunciation of the numbers "520" is extremely similar to "I love you" in...
This year's Valentines Day was a resounding success for many businesses. In the past couple weeks, luxury brands’ social media accounts have been filled with both localized campaigns and Valentine’s Day products that seem to translate to Chinese audiences alongside their Western debut. With the...
As already mentioned in our past article, WeChat is dominating across social media platforms in China, with WeChat users making 2.1 billion minutes of free calls and exchanging 46 billion red packets (hongbao) on WeChat during the past Chinese New Year 2017, five times more...
