Wine tastings are becoming commonplace for China's emerging middle class, and with it, discerning consumers are demanding new and unusual blends. Jennytha Raj and her co-founders at Drinking Buddies Distribution and Beer Club however, are working on applying the same concept to craft beer. Premium brands...
Live streaming has become the most popular video format with over 325 million online viewers in total (a whopping 45.8% of Chinese netizens). The impact is even more evident in its revenue which is predicted to be a US$5 billion market by the end of 2017, making...
With China's outbound tourist numbers reaching 122 million in 2016 and rapidly increasing numbers of passports and travel visas issued for them, it's no secret that overseas travel in China has been growing in popularity. Though brands are aware of this trend, many are without sufficient insight, and...
Photo sharing sites have been crucial for brands in wanting to unveil their latest products to the Chinese market. One popular example is Pinterest. Both domestic and overseas luxury brands have benefited from Pinterest helping them reach out to Chinese consumers and attract buyers. In a unfortunate turn of...
Early adoption of marketing tools for luxury brands in China is crucial, due to the impact it has in changing the way a brand is associated with said tool. With China's market being highly competitive and unparalleled in scale, the importance of being the first on...
There are currently over 6 million "High Net Worth Individuals" (people with over a million USD in assets) spread across China and America. Though America boasts over 5 million HNWI, China has been catching up over the last few years with, now with a million...
With 2017 being declared the China-Australia Year of Tourism, Australian has been focusing more on Chinese tourists, and it's working -- but with a drawback! Some Australian hoteliers feel that there just aren't enough hotel rooms to keep up with the demand from China. Let's...
With over 900 million active monthly users, and closing on a billion at the time of writing, WeChat is as 'sticky' as ever. Integrating itself into new aspects of daily life with every update, and being used for an even longer period of time than ever...
In April this year, the Digital 360 Conference was help in Shanghai. Bringing together some of the top leaders in marketing and advertising, covering important topics regarding marketing, social media and e-commerce. Here we bring you a list of key takeaways from the conference that you might find...
Destinations around the world are looking at virtual reality technologies to attract Chinese travelers. The VR platform offers the opportunity to reach China's younger and more affluent tech-savvy consumers. Although still in its early stages, it has already been divided across multiple high-end platforms including HTC's...
