Most luxury brands operating with a Chinese audience in mind should already have an idea of the number of Chinese in Australia. However, knowing the size of your audience is one thing but knowing what is driving their growth is another. Today we'll be looking...
Chinese luxury consumers, who have increasingly dominated the luxury industry over the past 15 year, have turned many traditional approaches to luxury obsolete. Today we will be looking at a new report titled "The Strategic Perspective on Luxury Goods" published by French Investment Bank Exane...
Thanks to China's rapidly developing internet sector, more consumers are enjoying the excitement of bidding on online auction sites, and why wouldn't they? People love the idea of picking up a bargain -- and for the Chinese demographic, this is doubly so. Here we'll take a...
Join us as we investigate China's club of ultra-high net worth individuals (UHNWI) -- a group of people with $USD300 million or more in liquid financial assets, and answer a question that all brands trying to access these ultra-rich Chinese ask at one point: Just where...
Whether to promote brands, build customer relationships or just engage with their audience, Weibo has always been a vital tool in Chinese marketing. Although Weibo suffered heavily in 2011 from the rise of WeChat; over the last several years, Weibo's team has been working tirelessly and are now...
For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. We will be looking at the different brands that have implemented campaigns over this holiday period, along with...
Earlier this week, digital intelligence firm L2 released its annual Digital IQ Index for Chinese Luxury 2017, benchmarking the digital performance of 89 different Luxury Fashion and Watches & Jewelry brands operating in China. The Digital IQ Index provides critical knowledge of opinion leaders, consumption...
Electronic device makers including Suga and other start-ups are looking to cash in on the so-called pet wearables boom in China. With millions of wearables being sold avidly every year in China, it's definitely worth it to take a closer look to see any potential implications. Wearables...
Antartica tourism has been seeing remarkable growth among Chinese travellers, and in recent years has become a popular destination for the affluent. Between shifts in the wealthy Chinese mentality and being able to enjoy fresh air away from increasing levels of pollution in China, there...
Chinese consumers may have far more cash at their disposal than previously thought, and they're not afraid to flash it. Let's take a closer look at their success and what the future may look like. Spending power underestimated According to research by the government-backed Chinese Academy of...
