May 20 (shortened to 520 in China) for the majority of Westerners has no particular significance. In China however, the day is essentially a second Valentine's Day, the reason being that the pronunciation of the numbers "520" is extremely similar to "I love you" in...
There are currently over 6 million "High Net Worth Individuals" (people with over a million USD in assets) spread across China and America. Though America boasts over 5 million HNWI, China has been catching up over the last few years with, now with a million...
While it can be difficult to navigate China's sea of fashion bloggers on networking platforms like WeChat and Weibo, knowing who they are can be crucial for engaging Chinese consumers. The five bloggers below aren't only influencing consumers, but are setting out a path for...
China's market is booming -- as we all know! With a quarter of luxury goods spending being accounted for by China, expansion into this foreign territory is rapidly gaining popularity among brands like never before. Due to linguistic and cultural differences, increasing awareness among local...
As evident from backlash received earlier this year, international luxury brands have repeatedly payed the price for attempting to play the Chinese style” card with local consumers. Though luxury brands mean well through their less successful products and campaigns, all too often do these fail and backfire due...
If you were to over-generalise the wealthy young consumer, you'd typically get two types of people: 'Fuerdai' ('second generation rich) or millennials who have inherited wealth from their parents and spent it on luxury goods in order to gain status and post-90s folks who focus...
For a long time, the luxury automobile has long been a symbol of success, as well as a necessary mode of transportation. Exclusivity, the most enduring factor in luxury, has rested on the prestige of the marque and the quality, comfort, design or performance of...
As we've established in our previous article about the impact of live streaming, it has become a growing trend for the tourism industry, with companies using it as a tool to provide a more enticing and authentic experience. This purpose has also translated well for...
This year's Valentines Day was a resounding success for many businesses. In the past couple weeks, luxury brands’ social media accounts have been filled with both localized campaigns and Valentine’s Day products that seem to translate to Chinese audiences alongside their Western debut. With the...
Many experts and analysts have predicted a decrease in sales of luxury goods and services as consumers are becoming more and more cautious of their future, preferring to keep their money instead of spending it. This reality has worried brands across the globe, with some...
