With more than 12 million official brand accounts, over 800 million monthly active users and 61% users consulting the platform more than a whopping 10 times every day WeChat has paved way for an unprecedented door to one-to-one communication with consumers. Despite its prominence, many brands have yet...
Today we will look at how Lane Crawford, dubbed as the "Harrods of the Far East" has been getting ahead of evolving Chinese shoppers, despite being affected by the low economic growth in China. The spokesman for this topic is none other than president of...
With over two thirds of WeChat and Weibo users shopping online every month, China's digital market is as exciting as ever! With that being said, have you ever wondered what goes through the mind of a Chinese consumer before their purchase of a product? Well,...
Many luxury brands have been using WeChat to make the most out of Mother's Day this year, whether it's promoting collections, boosting store traffic or simply improving customer relations. With the popular holiday still fresh in our minds, let's have a look at different ways...
Wine tastings are becoming commonplace for China's emerging middle class, and with it, discerning consumers are demanding new and unusual blends. Jennytha Raj and her co-founders at Drinking Buddies Distribution and Beer Club however, are working on applying the same concept to craft beer. Premium brands...
One of the most common issues for brands wanting to expand into China's vast market is an inability to decide upon on the right strategy to streamline the expansion. Many brands in the past have accessed this market to great success, including Coca-Cola, McDonalds, Apple and...
According to reports at the end of 2016, China made up 30% of the luxury market! Judging from their growth, soon they'll overtake the US as the highest value luxury market. For those operating in the region, knowing which brands have had success in the past will...
China has over 721 million internet users in China and 481 million are constantly active on networks like WeChat and Weibo. This presents ample opportunity for Western brands to make use of however, most have fallen short in their attempts to break into this market. In...
Iconic in every sense of the word, and the very definition of luxury and craftsmanship, perhaps more so than any other brand in the word, Rolls-Royce constantly proves itself to be an irrefutably symbol of wealth and success -- especially in China. And now even with the Chinese...
Photo sharing sites have been crucial for brands in wanting to unveil their latest products to the Chinese market. One popular example is Pinterest. Both domestic and overseas luxury brands have benefited from Pinterest helping them reach out to Chinese consumers and attract buyers. In a unfortunate turn of...
