Early adoption of marketing tools for luxury brands in China is crucial, due to the impact it has in changing the way a brand is associated with said tool. With China's market being highly competitive and unparalleled in scale, the importance of being the first on...
While it can be difficult to navigate China's sea of fashion bloggers on networking platforms like WeChat and Weibo, knowing who they are can be crucial for engaging Chinese consumers. The five bloggers below aren't only influencing consumers, but are setting out a path for...
China's market is booming -- as we all know! With a quarter of luxury goods spending being accounted for by China, expansion into this foreign territory is rapidly gaining popularity among brands like never before. Due to linguistic and cultural differences, increasing awareness among local...
In April this year, the Digital 360 Conference was help in Shanghai. Bringing together some of the top leaders in marketing and advertising, covering important topics regarding marketing, social media and e-commerce. Here we bring you a list of key takeaways from the conference that you might find...
