Destinations around the world are looking at virtual reality technologies to attract Chinese travelers. The VR platform offers the opportunity to reach China's younger and more affluent tech-savvy consumers. Although still in its early stages, it has already been divided across multiple high-end platforms including HTC's...
WeChat is often shown as one of the most popular apps in China, if not the most. Despite this, it still has enormous room to grow, with many different aspects that could be changed for the better. With this in mind, the team WeChat attempts...
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is clearly doing something right. From WePay to mini-programs, WeChat has become a program brimming with functionality. In 2018, what more is there for WeChat...
Gucci will exit 2017 a more dominant presence in the Chinese luxury industry than ever before. Their strong momentum in China has continued entering the second half of this year, with a 49% jump in sales in the third quarter (increased from 36% in the...
Chinese luxury consumers, who have increasingly dominated the luxury industry over the past 15 year, have turned many traditional approaches to luxury obsolete. Today we will be looking at a new report titled "The Strategic Perspective on Luxury Goods" published by French Investment Bank Exane...
Join us as we investigate China's club of ultra-high net worth individuals (UHNWI) -- a group of people with $USD300 million or more in liquid financial assets, and answer a question that all brands trying to access these ultra-rich Chinese ask at one point: Just where...
With over two thirds of WeChat and Weibo users shopping online every month, China's digital market is as exciting as ever! With that being said, have you ever wondered what goes through the mind of a Chinese consumer before their purchase of a product? Well,...
One of the most common issues for brands wanting to expand into China's vast market is an inability to decide upon on the right strategy to streamline the expansion. Many brands in the past have accessed this market to great success, including Coca-Cola, McDonalds, Apple and...
According to reports at the end of 2016, China made up 30% of the luxury market! Judging from their growth, soon they'll overtake the US as the highest value luxury market. For those operating in the region, knowing which brands have had success in the past will...
Iconic in every sense of the word, and the very definition of luxury and craftsmanship, perhaps more so than any other brand in the word, Rolls-Royce constantly proves itself to be an irrefutably symbol of wealth and success -- especially in China. And now even with the Chinese...
