According to a daily telegraph post, the best way for Aussie companies to advertise to Chinese consumers is not through traditional channels, but through digital means. In fact just earlier this week, Chinese Premier Li Keqiang's visit to Australia this week is a clear message that...
As we've established in our previous article about the impact of live streaming, it has become a growing trend for the tourism industry, with companies using it as a tool to provide a more enticing and authentic experience. This purpose has also translated well for...
Ever since the Chinese began leading the way in global luxury consumption, businesses have taken advantage of this willing market. So with the Chinese New Year right around the corner, right now seems to be a time for luxury brands to take advantage of this cultural season right? Maybe not. What...
