With over two thirds of WeChat and Weibo users shopping online every month, China's digital market is as exciting as ever! With that being said, have you ever wondered what goes through the mind of a Chinese consumer before their purchase of a product? Well,...
One of the most common issues for brands wanting to expand into China's vast market is an inability to decide upon on the right strategy to streamline the expansion. Many brands in the past have accessed this market to great success, including Coca-Cola, McDonalds, Apple and...
According to reports at the end of 2016, China made up 30% of the luxury market! Judging from their growth, soon they'll overtake the US as the highest value luxury market. For those operating in the region, knowing which brands have had success in the past will...
With over 800 million monthly users, WeChat is regarded by many as the most popular Chinese social network and subsequently one of the most powerful social media marketing tools for targeting Chinese consumers. For marketers to capitalise on this, they must understand the steps in...
China has over 721 million internet users in China and 481 million are constantly active on networks like WeChat and Weibo. This presents ample opportunity for Western brands to make use of however, most have fallen short in their attempts to break into this market. In...
Photo sharing sites have been crucial for brands in wanting to unveil their latest products to the Chinese market. One popular example is Pinterest. Both domestic and overseas luxury brands have benefited from Pinterest helping them reach out to Chinese consumers and attract buyers. In a unfortunate turn of...
Early adoption of marketing tools for luxury brands in China is crucial, due to the impact it has in changing the way a brand is associated with said tool. With China's market being highly competitive and unparalleled in scale, the importance of being the first on...
Youku, launched a year after Youtube, has been following in the global video hosting service's footsteps, seeing impressive growth statistics with each year, with the number of monthly active users sitting at over 500 million and being regarded as "China's Youtube". However, throughout YouTube and Youku's...
In April this year, the Digital 360 Conference was help in Shanghai. Bringing together some of the top leaders in marketing and advertising, covering important topics regarding marketing, social media and e-commerce. Here we bring you a list of key takeaways from the conference that you might find...
Blackmores has been publicly shamed, on China's annual Consumer Rights Day for violating the Chinese government's strict "truth in advertising" laws. The vitamin company was fined approximately $69,000 for claiming online and in stores that it was Australia's top nutritional supplement brand, and that its...
