Michael Kors uses WeChat to showcase collection, and host selfie competition

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Through its WeChat platform, Michael Kors teamed up with Grazia China to create a digital editorial spread called Chic Together, which features five pairs of female Chinese personalities sporting bags and shoes form the Michael Kors Spring/Summer 2016 collection.

 

The interactive app, complete with optional music, prompts users to scroll through five photos, each containing optional pop-up windows that display the names and prices of the accessories in the pictures. Highlights include actress Zhang Tian Ai and friend sporting the quilted leather Sloan, pink Savannah satchel, and Michael Kors wedge sandals.

 

At the end, the app then invites WeChat users to upload a selfie with a friend in exchange for becoming eligible to receive a free gift with any purchase for the duration of the campaign. Users can also upvote the photos by sharing them with friends on social media, and the WeChat app displays the top 30 photos as voted by other users.

 

Source: Jing Daily