Michael Kors launched a mini-program that focused on membership services, becoming the first luxury brand to do so. Now when consumers are shopping in a Michael Kors store, they can check product details in real-time. They can also review the shopping experience and access after-sale service benefits using the mini program.
Bonhomme says, “As one of the first luxury brands focusing on membership services on Wechat, this mini-program truly offered added-value for the online-offline customer experience.”
Source: Jingdaily
