How Bulgari successfully used KOL Kris Wu on WeChat to promote “See now, Buy now” campign

< Back to more Chinese Marketing Case Studies

After the resounding success of the recent Baselworld Watch and Jewelry Show in Switzerland, along with the fame of Kris Wu, a Chinese celebrity and KOL who was present at the Show with the brand, Bulgari has launched their first ever “See now, Buy now” model campaign on the WeChat platform.

 

On March 24 2017, Bulgari’s published a WeChat post sharing in detail the attendance by KOL Kris Wu with Bulgari’s global CEO at the show in Switzerland. Along with the post, were numerous pictures in which Wu wore the latest version of the Octo Finissimo Automatic Watch. At the end of the post, readers are able to enter the WeChat store of the brand and pre-order the Octo series.

 

Source: Luxury Society