Clarins uses O2O “Speak Out Your Love” Campaign to Encourage Family Interaction

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Clarins, a luxury skincare brand, launched its “Speak Out Your Love” campaign on May 10.

 

The campaign focused on the interaction between a user and their mother, encouraging users to leave voice messages for their mother via the Clarins WeChat platform, with users that did so also qualifying for a free gift at any Clarins store on Mother’s Day later on in the week.

 

Separate from the campaign and in recognition of the holiday event, Clarins also gave customers a chance to win one of the following prizes: a 15-minute French-style facial, a travel kit, or spa coupons, further incentivising followers to go in-store.

 

Source: Jing Daily