This Chinese New Year, Bottega Veneta has created a cartoon dog to celebrate the Year of the Dog. Similar to other well-known brands, like Louis Vuitton, Bottega Veneta has created a cartoon dog character this year and has made it interactive through three kinds of WeChat stickers that followers can use.
Along with the celebratory dog character, consumers who follow the brand on WeChat can also create customised Lunar New Year greetings with Bottega Veneta while learning about its Year of Dog special designs through an interactive web page. As a side note, the brand has also released plenty of Weibo posts to introduce its Lunar New Year creations to users that perhaps do not use WeChat.
