Bally uses WeChat DIY stickers promotion to increase engagement

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Recently, designer fashion house Bally initiated a campaign on WeChat in order to increase engagement among fans while at the same time, promoting their product line.

 

The campaign, an emoji competition, would allow participants to select one of two Bally products (either a pair of shoes or a handbag), and invited users to submit their own unique DIY stickers along with their personal information to Bally’s official account in order to enter the competition and have a chance at winning the selected item.

 

Users could also browse emojis created by other users for ideas or simply for fun, and could even upvote the ones they liked.

 

Source: Jing Daily