AOMI in partnership with Grazia Australia and Mercedes Benz Fashion week took a few internet influencers on a 3 day adventure in Sydney, Hunter Valley and Blue Mountains....
Riding on the wave of the recent Baselworld Watch and Jewelry Show in Switzerland and the high popularity of Kris Wu, a Chinese celebrity, who attended the show with the brand, Bulgari launched a “see now, buy now” campaign on WeChat for the first time....
Aiming to make the connection between online and offline, premium skincare brand SK-II recently launched a WeChat campaign that invites online customers to experience a “perfect PITERA” treatment in any of its physical stores in China....
In 2014, for the Lunar New Year festival, Pepsi released an in-app technology that allowed WeChat users to send audio greetings to their family and friends....
Nike, another star of Chinese social media was fast to jump on the WeChat wagon. At the annual 2013 Nike Sports Festival in Shanghai, Nike introduced a game where attendees could scan various Nike WeChat QR Codes scattered around the arena to partake in a...
In 2010, Tencent conducted a campaign with Mercedes-Benz around their Smart Car line. A limited edition version was made available only through WeChat. They pioneered a new flash-sales technique called ‘snap-up’....
Coach makes a big play in product promotions and loyalty programs via WeChat, while also giving women a chance to feature their mother on Coach's homepage through their '#MyFirstCoach' campaign, ...
Burberry like many other western brands in China, has also run quite a few WeChat campaigns tied in to the local festivals. Last year, from the 6th of January to the 19th, Burberry curated a collection of gifts for the Chinese New Year. ...
In 2015, Montblanc launched the ‘Mystic Moon Phase Campaign’ in order to promote their new Bohème and Heritage luxury watch collection. Although with many luxury watch brands promoting a ‘moon phase’ feature, it has been increasingly difficult for Montblanc to find a unique point of...
Last year, Calvin Klein drove a 50% increase in sales volume during a campaign for Chinese Valentine’s Day, carried out in August last year by matching up WeChat with outdoor screens....
