Fenda is a WeChat-based Q&A platform. 24 days after its launch in the middle of May 2 years ago, it had finished its series A funding round with a 100 million valuation.
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Luxury jewelry brand, Forbidden City in collaboration with the WeChat team promotes Next Idea, a creativity competition by bringing history to life. The campaign takes an ancient painting of Zhu Yuanzhang, the emperor of the Ming Dynasty, and places a humorous twist on it. ...
An app that many of us will remember is the Nokia mobile phone game Snake. Though it may have had its heyday in the 1990s, Clinique (American skincare brand) has launched an interactive mobile campaign in which followers can relive the simple, yet addictive fun...
A new ad campaign by luxury cosmetics brand SK-II addresses a social issue in China that doesn't receive as much attention as it should in the country's commercial scene: the plight of "left over women", or sheng nu...
For a long time, shark fin soup has been regarded as an invaluable delicacy on the menus at fancy banquets and weddings in China. Renowned for its status as a 'rich man's food', it is an obligatory dish for anybody with a bit of money...
Though buying your partner flowers and chocolate on Valentine's Day may be the traditional way to show affection, Tencent is offering users something different. On Valentine's Day this year, Tencent’s WeChat debuted its gold gift-exchange feature, allowing millions of users on the messaging app to...
From February 6 through Valentine’s Day, 150 specially designed limited edition "rose gold love bracelets” were available exclusively on Cartier’s WeChat online store: We-Boutique....
Through its WeChat platform, Michael Kors teamed up with Grazia China to create a digital editorial spread called Chic Together, which features five pairs of female Chinese personalities sporting bags and shoes form the Michael Kors Spring/Summer 2016 collection....
Montblanc has taken the pen, a 20th-century writing utensil, to the digital world through its latest interactice WeChat campaign. The Swiss luxury maker provides users with their brand story, starting out with a short history lesson on art and ending with a showcase of its...