Budget, Case Study, Event Marketing, Fashion, Industry, Luxury, Mainland China, Medium Budget, Overseas Chinese, Retail, Social Media, Strategy, Target Country, WeChat
China’s Golden Week Case Study Series: Coach
For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. For the next 6 days, we will be looking at the different brands that have implemented campaigns over...