For the 2018 Chinese New Year, Louis Vuitton created a cartoon dog for the Chinese New Year. This dog can be found across all of the brand’s digital channels, including as a set of WeChat digital stickers (or emoji) that users can download and use when...
For 2018's Chinese New Year, Christian Dior released a creative video for their customers. Like Giorgio Armani, French luxury brand Christian Dior also released a dedicated video to introduce the exclusive “Rose des vents” jewellery collection in celebration of the Lunar New Year. The animated short video,...
Italian luxury label Fendi this year released an animated short video crammed with traditional Chinese elements, such as fireworks, red envelopes, the Peking Opera and Chinese paper cutting, and signature Fendi items including “Kan I” handbags and the Fendi “POMPOM” to welcome the Lunar New...
To celebrate the 2018 Chinese New Year, Gorgio Armani released a new video to launch its Chinese New Year collection. In the 17-second video, which can be found on the brand’s official WeChat and Weibo channels, two models showcase red outfits and accessories. Giorgio Armani also created...
While the Chinese New Year has not being a top priority for Chanel, they have still made an attempt to celebrate it with its fans. This year, it was in the form of an online event, where they would invite their consumers to try our...
Guerlain's WeChat Gamification To celebrate its latest lipstick, the KissKiss Matte collection, Guerlain partnered with a major player in duty-free shopping, Sunrise Duty-Free, to create a WeChat game. Within 10 days of its launch, the campaign attracted 18,582 page views and 10,000 players. Bonhomme says, “a standard post is not...
For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. For the next 6 days, we will be looking at the different brands that have implemented campaigns over this...
For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. For the next 6 days, we will be looking at the different brands that have implemented campaigns over...
For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. For the next 6 days, we will be looking at the different brands that have implemented campaigns over...
For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. For the next 6 days, we will be looking at the different brands that have implemented campaigns over...
