With such a vast digital cluster at our fingertips, it can be easy for things to slip by. For many, this includes WeChat. Along with a short introduction of WeChat, we will also provide you with several case studies and data reports to maximise your understanding of this platform. A short...
Over the last decade, the Chinese have grown to become one of the most prominent luxury consumers. In fact, the Chinese are estimated to make approximately 30 percent of luxury purchases worldwide -- and maybe more. How well have the Chinese progressed in 2016? Bain & Company estimated...
Ever since the Chinese began leading the way in global luxury consumption, businesses have taken advantage of this willing market. So with the Chinese New Year right around the corner, right now seems to be a time for luxury brands to take advantage of this cultural season right? Maybe not. What...
Happy New Year everybody! 2016 was definitely an exciting year for the travel industry and this year is without a doubt, going to be even bigger! In fact...
