Destinations around the world are looking at virtual reality technologies to attract Chinese travelers. The VR platform offers the opportunity to reach China's younger and more affluent tech-savvy consumers. Although still in its early stages, it has already been divided across multiple high-end platforms including HTC's...
Baidu is China's number 1 search engine, and has held a dominant position in the market for over a decade, like Google. But this could all change over the next few years. With the news that WeChat is launching a new Mobile Search Department, we look...
WeChat has been a recurring topic of interest for marketers trying to access the Chinese market. With over 818 million monthly active users, its not hard to see why. For a business to develop better wechat marketing strategies for greater results, understanding and knowledge is crucial. This...
The Chinese free independent traveler (FIT) has become a common theme across travel conferences and events. They are regarded as a more "sophisticated" Chinese clientele. For smaller tourism businesses, Chinese FIT are a way into the booming Chinese tourism market, which so far, has mostly...
If you were to over-generalise the wealthy young consumer, you'd typically get two types of people: 'Fuerdai' ('second generation rich) or millennials who have inherited wealth from their parents and spent it on luxury goods in order to gain status and post-90s folks who focus...
The Chufei Churan twins Yoni and Joyce, two Chinese internet celebrities, are using their fanbase to introduce Australian products to China. Dubbed as the Chinese Kardashians, these 29 year olds may not have their own TV show but they do have a massive following on Chinese...
In a recent report by BNP Paribas, "The Shopping Guide: Bloggers in China", fashion bloggers are said to "have filled a void on the internet ahead of luxury/fashion brands and publishers" in educating Chinese consumers about different global brands. The influx of rapid change has meant...
Blackmores has been publicly shamed, on China's annual Consumer Rights Day for violating the Chinese government's strict "truth in advertising" laws. The vitamin company was fined approximately $69,000 for claiming online and in stores that it was Australia's top nutritional supplement brand, and that its...
According to a daily telegraph post, the best way for Aussie companies to advertise to Chinese consumers is not through traditional channels, but through digital means. In fact just earlier this week, Chinese Premier Li Keqiang's visit to Australia this week is a clear message that...
Chinese tourism is a recurring topic here at Luxion, with us touching on the topic numerous times in the past, for example with our articles on CNY International Travel breaking record numbers and our review on the Chinese-Australia Year of Tourism 2017. Here we will...
