Earlier this week, digital intelligence firm L2 released its annual Digital IQ Index for Chinese Luxury 2017, benchmarking the digital performance of 89 different Luxury Fashion and Watches & Jewelry brands operating in China. The Digital IQ Index provides critical knowledge of opinion leaders, consumption...
Electronic device makers including Suga and other start-ups are looking to cash in on the so-called pet wearables boom in China. With millions of wearables being sold avidly every year in China, it's definitely worth it to take a closer look to see any potential implications. Wearables...
The short video industry in China has witnessed rapid development due to the popularity of smartphones and a more affordable mobile internet. Along with the growing prevalence of Chinese video platforms in the past decade, the industry will only get more prominent as time goes on. China’s short...
Antartica tourism has been seeing remarkable growth among Chinese travellers, and in recent years has become a popular destination for the affluent. Between shifts in the wealthy Chinese mentality and being able to enjoy fresh air away from increasing levels of pollution in China, there...
Chinese consumers may have far more cash at their disposal than previously thought, and they're not afraid to flash it. Let's take a closer look at their success and what the future may look like. Spending power underestimated According to research by the government-backed Chinese Academy of...
In recent years, Chinese consumer habits have been changing particularly among millennials. Materialism and luxury products are no longer signifiers of social status, and younger people prefer to gain recognition by posting exclusive experiences online. This has proved to be an issue for the industry last...
With over two thirds of WeChat and Weibo users shopping online every month, China's digital market is as exciting as ever! With that being said, have you ever wondered what goes through the mind of a Chinese consumer before their purchase of a product? Well,...
Many luxury brands have been using WeChat to make the most out of Mother's Day this year, whether it's promoting collections, boosting store traffic or simply improving customer relations. With the popular holiday still fresh in our minds, let's have a look at different ways...
Wine tastings are becoming commonplace for China's emerging middle class, and with it, discerning consumers are demanding new and unusual blends. Jennytha Raj and her co-founders at Drinking Buddies Distribution and Beer Club however, are working on applying the same concept to craft beer. Premium brands...
Live streaming has become the most popular video format with over 325 million online viewers in total (a whopping 45.8% of Chinese netizens). The impact is even more evident in its revenue which is predicted to be a US$5 billion market by the end of 2017, making...
