With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is clearly doing something right. From WePay to mini-programs, WeChat has become a program brimming with functionality. In 2018, what more is there for WeChat...
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is clearly doing something right. From WePay to mini-programs, WeChat has become a program brimming with functionality. In 2018, what more is there for WeChat...
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is clearly doing something right. From WePay to mini-programs, WeChat has become a program brimming with functionality. In 2018, what more is there for WeChat...
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is clearly doing something right. From WePay to mini-programs, WeChat has become a program brimming with functionality. In 2018, what more is there for WeChat...
With the 2018 Chinese New Year holiday ending soon, tourism and accommodation brands will likely be looking for the next big hit to place their focus on. Well with a long year ahead of us, we've provided not one, not two, but three of the...
With China’s growing importance to luxury brands, more and more are making devoted efforts for Lunar New Year. To capitalise on the holiday season, a time when the giving of gifts is popular, a great number of luxury brands have not only released products commemorating this...
Mobile use has propelled China to its "golden age" in entertainment, according to Mary Meeker's Internet Trends report. Meeker highlighted China's growing adoption of mobile payment systems and gaming in a presentation of her 2017 report at the end of May. With mobile use in China skyrocketing to...
What Lets the Millennials of China Make Such Expensive Purchases? Summary: Chinese millennials are known to be big spenders, and will not hesitate to make big purchases without blinking. Compared to their Western counterparts, millennials in China don't have as much of a financial burden to bear,...
To celebrate its latest lipstick, the KissKiss Matte collection, Guerlain partnered with a major player in duty-free shopping, Sunrise Duty-Free, to create a WeChat game. Within 10 days of its launch, the campaign attracted 18,582 page views and 10,000 players. Bonhomme says, “a standard post is not enough anymore....
Australian companies need to rethink the way they advertise to Chinese consumers Summary: Because of the overload of television and print media advertising in China over the past decade, the Chinese consumer has become desensitised to it. Furthermore, with the growing majority of China's wealthy consumer force...
