Introduction Chinese social media has grown to unprecedented heights, and the expansion and surge of popularity in its countless platforms from the 2010 to 2020, will be seen as one of the most pivotal and drastic developments for the luxury & social media industry a decade...
Destinations around the world are looking at virtual reality technologies to attract Chinese travelers. The VR platform offers the opportunity to reach China's younger and more affluent tech-savvy consumers. Although still in its early stages, it has already been divided across multiple high-end platforms including HTC's...
Mini-programs (apps within WeChat) have become one of the biggest disruptors in China's social media and e-commerce sector over the past year. Luxury brands like Longchamp, Gucci, Michael Kors and Fendi have used mini-programs to market effectively to their WeChat followers. Mini-program research agency ALD...
Douyin is the newest social media platform that is all the craze among Chinese social media goers in 2018! With over 150 million daily active users already, and consistently rocking a top spot in China's app stores, it has had an unrivaled skyrocket to popularity...
Mini games are a twist on WeChat's mini programs, designed for gaming. These mini games can be compared to Facebook's Instant Games, as they can be played straight away with no download required. The convenience of WeChat, and its already 170 million strong userbase mini...
In the weeks leading up to WeChat's Annual Conference in 2018, there were many rumors claiming that WeChat would adopt a newsfeed style like Facebook's. At the Conference, Mr Zhang has emphasised that WeChat will not in fact, be adopting a Facebook-esque news feed. WeChat will...
Any brand with a successful WeChat marketing strategy knows WeChat isn’t just a platform to publish content. It’s a medium that gives brands the ability to connect and serve their customers, and that can mean responding to hundreds of messages and comments from users. As...
WeChat is one of the largest and most influential social media platforms globally. In just 7 years, Tencent's Chinese super app has reached over 1 billion MAU. Comparatively, Facebook took almost 9 years to reach a billion. The steps WeChat will take going forward will...
WeChat is often shown as one of the most popular apps in China, if not the most. Despite this, it still has enormous room to grow, with many different aspects that could be changed for the better. With this in mind, the team WeChat attempts...
Electronic device makers including Suga and other start-ups are looking to cash in on the so-called pet wearables boom in China. With millions of wearables being sold avidly every year in China, it's definitely worth it to take a closer look to see any potential implications. Wearables...
