Live streaming whether used as a way of entertainment or as marketing for a particular event or person has caught on to become a very well-received feature on the web. The feature has quickly risen over the last several years to become a prominent aspect in...
As Chinese New Year fell in February 2016, Chinese tourists contributed over $548 million worth in the month alone, leaving tourism and hotel managers in surprise. And as the 2017 CNY edges just around the corner, one golden question stands out for business owners in Australia. Just...
Reports at Quartz Media claim that "In 2017's "new normal," luxury brands will have to work a lot harder to sell their pricey goods." From what we've seen so far, this does not seem to be too far from the truth. The Luxury Industry, 2016, 2017...
With such a vast digital cluster at our fingertips, it can be easy for things to slip by. For many, this includes WeChat. Along with a short introduction of WeChat, we will also provide you with several case studies and data reports to maximise your understanding of this platform. A short...
Over the last decade, the Chinese have grown to become one of the most prominent luxury consumers. In fact, the Chinese are estimated to make approximately 30 percent of luxury purchases worldwide -- and maybe more. How well have the Chinese progressed in 2016? Bain & Company estimated...
Ever since the Chinese began leading the way in global luxury consumption, businesses have taken advantage of this willing market. So with the Chinese New Year right around the corner, right now seems to be a time for luxury brands to take advantage of this cultural season right? Maybe not. What...
Happy New Year everybody! 2016 was definitely an exciting year for the travel industry and this year is without a doubt, going to be even bigger! In fact...
