One of the most common issues for brands wanting to expand into China's vast market is an inability to decide upon on the right strategy to streamline the expansion. Many brands in the past have accessed this market to great success, including Coca-Cola, McDonalds, Apple and...
According to reports at the end of 2016, China made up 30% of the luxury market! Judging from their growth, soon they'll overtake the US as the highest value luxury market. For those operating in the region, knowing which brands have had success in the past will...
With over 800 million monthly users, WeChat is regarded by many as the most popular Chinese social network and subsequently one of the most powerful social media marketing tools for targeting Chinese consumers. For marketers to capitalise on this, they must understand the steps in...
Key Opinion Leaders (KOLs) are a key strategy to amplify a brand's online presence and position. Despite user generated travel portals i.e. Trip Advisor, have not seen as much of a popularity spike as in the West, Chinese consumers are still keen to make travel decisions...
China has over 721 million internet users in China and 481 million are constantly active on networks like WeChat and Weibo. This presents ample opportunity for Western brands to make use of however, most have fallen short in their attempts to break into this market. In...
With China's outbound tourist numbers reaching 122 million in 2016 and rapidly increasing numbers of passports and travel visas issued for them, it's no secret that overseas travel in China has been growing in popularity. Though brands are aware of this trend, many are without sufficient insight, and...
Iconic in every sense of the word, and the very definition of luxury and craftsmanship, perhaps more so than any other brand in the word, Rolls-Royce constantly proves itself to be an irrefutably symbol of wealth and success -- especially in China. And now even with the Chinese...
Photo sharing sites have been crucial for brands in wanting to unveil their latest products to the Chinese market. One popular example is Pinterest. Both domestic and overseas luxury brands have benefited from Pinterest helping them reach out to Chinese consumers and attract buyers. In a unfortunate turn of...
May 20 (shortened to 520 in China) for the majority of Westerners has no particular significance. In China however, the day is essentially a second Valentine's Day, the reason being that the pronunciation of the numbers "520" is extremely similar to "I love you" in...
When posting articles on WeChat, having a good title is key. With the average open rate of WeChat official accounts at only 5%, and the window of opportunity for users to notice your article only being 1-2 seconds, having a better article than your competitors can put...
