Gucci will exit 2017 a more dominant presence in the Chinese luxury industry than ever before. Their strong momentum in China has continued entering the second half of this year, with a 49% jump in sales in the third quarter (increased from 36% in the...
Most luxury brands operating with a Chinese audience in mind should already have an idea of the number of Chinese in Australia. However, knowing the size of your audience is one thing but knowing what is driving their growth is another. Today we'll be looking...
If you're anything like us, you'll be wondering at how giving a sales associate freedom to use WeChat for sales is anything but bad. However, a recent WeChat article titled "Luxury Brands' Sales Associates Update on WeChat Moment in Chinese" shone a different light on...
Chinese luxury consumers, who have increasingly dominated the luxury industry over the past 15 year, have turned many traditional approaches to luxury obsolete. Today we will be looking at a new report titled "The Strategic Perspective on Luxury Goods" published by French Investment Bank Exane...
Thanks to China's rapidly developing internet sector, more consumers are enjoying the excitement of bidding on online auction sites, and why wouldn't they? People love the idea of picking up a bargain -- and for the Chinese demographic, this is doubly so. Here we'll take a...
Join us as we investigate China's club of ultra-high net worth individuals (UHNWI) -- a group of people with $USD300 million or more in liquid financial assets, and answer a question that all brands trying to access these ultra-rich Chinese ask at one point: Just where...
Whether to promote brands, build customer relationships or just engage with their audience, Weibo has always been a vital tool in Chinese marketing. Although Weibo suffered heavily in 2011 from the rise of WeChat; over the last several years, Weibo's team has been working tirelessly and are now...
For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. We will be looking at the different brands that have implemented campaigns over this holiday period, along with...
With more than 12 million official brand accounts, over 800 million monthly active users and 61% users consulting the platform more than a whopping 10 times every day WeChat has paved way for an unprecedented door to one-to-one communication with consumers. Despite its prominence, many brands have yet...
Today we will look at how Lane Crawford, dubbed as the "Harrods of the Far East" has been getting ahead of evolving Chinese shoppers, despite being affected by the low economic growth in China. The spokesman for this topic is none other than president of...
