For a long time, the luxury automobile has long been a symbol of success, as well as a necessary mode of transportation. Exclusivity, the most enduring factor in luxury, has rested on the prestige of the marque and the quality, comfort, design or performance of...
As we've established in our previous article about the impact of live streaming, it has become a growing trend for the tourism industry, with companies using it as a tool to provide a more enticing and authentic experience. This purpose has also translated well for...
This year's Valentines Day was a resounding success for many businesses. In the past couple weeks, luxury brands’ social media accounts have been filled with both localized campaigns and Valentine’s Day products that seem to translate to Chinese audiences alongside their Western debut. With the...
Many experts and analysts have predicted a decrease in sales of luxury goods and services as consumers are becoming more and more cautious of their future, preferring to keep their money instead of spending it. This reality has worried brands across the globe, with some...
For an afternoon of discussion on new technologies and opportunities for luxury brands, the Luxury Society Keynote in Shanghai recently gathered executives from Baidu, Baume & Mercier, Bulgari, Dior, LVMH, Mei.com, Michael Kors, Nars, Sephora, Swarovski, Shiseido, Qeelin, UCO Cosmetics, Yixia Tech, and many more speakers, panelists,...
Independent travel in China is growing exponentially, as a growing number of travelers opt to book their travels independently of traditional tour groups. So with the choice of accommodation left entirely to the travelers and their whim, hotels now have an opportunity like never before...
Here at Luxion Media, we have talked a lot about WeChat and Weibo as the goto Social Media platforms in China. So how exactly can these platforms be used as a marketing tool for brands? We have compiled 20 of the best marketing campaigns on both...
WeChat is without a doubt one of the best marketing tools for businesses trying to establish themselves within the Chinese market, and in this day and age, a strong media presence is a must for businesses trying to gain recognition. Here, we've compiled 23 helpful...
China has maintained its position as Australia's top wine export market, with the value of the market growing by 40 per cent in 2016, according to annual figures released by Wine Australia. Overtaking the United States At the end of 2016, China overtook the United States as the...
As already mentioned in our past article, WeChat is dominating across social media platforms in China, with WeChat users making 2.1 billion minutes of free calls and exchanging 46 billion red packets (hongbao) on WeChat during the past Chinese New Year 2017, five times more...
